Use the Keyword that the add is for
July 11th, 2009
Use the Keyword that the add is for in EVERY AD. If you wait till the end to say what you are selling, it might […] I will alway list my sites for these keywords in Overture also, but I will only list them highly if they are affordable, which varies by industry.Overture Advantages1. This means you can really “pre-sell” your product or service from the ad, rather than just trying to get them to come to your site to keep your CTR above .05%. You aren’t tied in to that 3 line box like AdWords has.
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