Organisations that are choosing to adopt an expansion

March 1st, 2010


Organisations that are choosing to adopt an expansion strategy may use the Ansoff Matrix […] However, the selection uses more criteria than the BCG matrix. Businesses are classified as ‘heartland businesses’ where the parent can add value easily, ‘ballast businesses’ are those well understood by the parent but the parent is unable to exploit, ‘value trap businesses’ are those which afford opportunities to add value but the strategic fit may not be perfect. It is useful to help identify the level and power of stakeholders because they can influence the outcome of certain strategies.
Redding CA Real Estate

Information is deemed reliable but not guaranteed.

Comments are closed.