Without your URL on your banner people may
Posted in Uncategorized on October 22nd, 2011
Without your URL on your banner people may re-read your content but never revisit your site due to them simply forgetting your website address and you may have lost a customer. It’s for this reason that your URL is very important, it’s your lifeline in the offline world, the amount of exposure it receives will make or break your offline campaign. We’ve all tried them while promoting our sites and online businesses, some have worked more successfully than others mind you [...] The reasoning behind this it that many people prefer to print out larger webpages with articles, stories, tutorials and the like to read later and then keep for reference rather than read them online as they’re surfing. As with TV advertising radio ads work best when targeted towards a specific demographically segmented market such as a certain cities residents. This may well appear to be financially out of reach of all but the biggest websites with very large advertising budgets, but no this is not true. If your business is an exclusively online entity then your URL should be large and very visible to anyone who glances in the direction of your vehicle. This is due to the fact that many journalists and editors surf the web, if they like your company and product they might be inclined to let their readers know why.
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